They are the original creators of the sandwich toaster. A vast variety of small appliances are manufactured by Breville. The product was a enormous success upon its launch in Australia in 1974, selling 400,000 units in its first year and making the Breville brandmark a household name in Australia. The Breville toasted sandwich maker was a success when launched in Great Britain and New Zealand. The name became associated with such devices to the point where “Breville” has become the generic word for a sandwich toaster, and often the toasted sandwich itself, in much the same way that “Hoover” is associated with the vacuum cleaner.
Breville’s love of food makes it easy for them to design products to help you love food aswell. Delivering innovation and insight that empower people’s potential to do things more impressively or easily than they’d thought possible in their own kitchen. Breville’s mission objective is to be the kitchen appliance brand that engages people with ‘food thinking’,and to design the best kitchen tools in the world.
In 1932 Sydney Austrailia, Bill O’Brien and Harry Norville mixed their last names together and the Breville brand was created. They started their humble beginnings off as radio manufacturers, then mine detectors for the war. After World War II and the commencement of television transmission in Australia in 1956, Breville turned its interest to small appliances. Under the Precedent name brand, they commenced manufacturing of television sets. In 1968, their television business was then sold to Electronic Industries Limited. Now delivering kitchen products to over 32 countries all over the globe, Breville has evolved to become an iconic Australian brand. Breville’s thoughtful designs, and brilliant innovation has enhanced many peoples lives in the kitchen.
With John O’Brien setting up the Breville Research and Development centre in the late 1960s, and his daughter Barbara, running the Marketing department throughout the 1990s. The O’Brien family continued developing of the Breville business for three generations. John continued to passionately steer many product development initiatives for the Breville brand up until his death in December 2004. The toastie maker development was completed in 1974. Breville launched Australia’s first food processor, the Breville Kitchen Wizz in 1977. Other firsts include the world’s first high wall heating electric wok, the world’s first juice extractor to juice whole fruit, the adjustable height sandwich press, the active arm citrus press, and in 2010, the Tea Maker, a variable temperature kettle with a self-lowering basket that brews tea automatically. For more information click here!